Mainstream Media's PGA Publications

DEMOGRAPHICS

A PGA Tour Fan:

Avid Golfers, when they are not playing or practicing golf, enjoy investing and traveling.

Beyond golf, golfers enjoy outdoor activities, such as hiking/camping, fishing and baseball/softball.

Home life (gardening/yard work, cooking, and home improvement) are the most popular leisure time activities. Average net worth of $1,000,000 plus

95.1 percent of Americans say the PGA TOUR provides good role models. This percentage leads all major sports.*.

An average PGA TOUR event has the second highest household reach behind an average NFL game**

*According to Market Tools 2003
**2003 Nielsen Media Research

Program Type	2004 ad revenue (000s)	2003 ad revenue (000s)	% change	2004 Networks
Professional Football	$2,058,841	$1,981,159	3.9%	ABC, CBS, ESPN, ESPN2, ESPN Classic, Fox, NBC
Olympics	$1,300,186	NA	NA	Bravo, CNBC, MSNBC, NBC, USA
College basketball*	$618,039	$520,470	18.7%	ABC, CBS, ESPN, ESPN2, ESPN Classic
Golf	$609,849	$568,869	7.2%	ABC, CBS, CNBC, ESPN, ESPN2, ESPN Classic, Golf Channel, NBC, Nickelodeon, Outdoor Life Network, TNT, USA
Professional basketball*	$584,873	$576,107	1.5%	ABC, ESPN, ESPN2, ESPN Classic, Oxygen, TBS, TNT
Auto racing	$584,152	$468,211	24.8%	BC, CBS, Discovery Channel, ESPN, ESPN2, ESPN Classic, Fox, FX, NBC, Outdoor Life Network, Speed Channel, Spike TV, TNT, Travel Channel
Professional baseball*	$494,737	$437,120	13.2%	ABC, BET, CBS, ESPN, ESPN2, ESPN Classic, Fox, NBC, TBS
College football*	$480,260	$435,225	10.3%	CBS, ESPN, ESPN2, ESPN Classic, Speed Channel
General sportscast	$450,891	$444,055	1.5%	ESPN, ESPN2, ESPN Classic, Fox, FX, TBS
Tennis	$150,989	$155,327	-2.8%	ABC, CBS, ESPN, ESPN2, ESPN Classic, NBC, Oxygen, USA
Hockey	$119,048	$126,749	-6.1%	ABC, ESPN, ESPN2, ESPN Classic